Yi-Fung Kash Chen
Digital Transformation Officer
*Have over 10 years recognized new business development and sales experience in digital media industry.
*Responsible for 3 individual new business models in funP Innovation Group (cacaFly) including ad tech industry, digital media reseller and digital performance marketing agency from concept.
*Successfully led start-up performance marketing agency (adHub, the official Facebook ad re-seller agency) to achieved over 170M NTD yearly revenue from concept in 3 years.
Strategically led and managed a team of 13 members provide performance marketing service using programmatic media. Clients included Lenovo, Philip, Taobao, Eva Air.
*Successfully acquired and progressively managed clients such as Lenovo eShop, Philips eShop, Alibaba T-Mall, Eva Air and over 30 Apparel E-Commerce companies.
*As digital transformation officer in DentsuX Taiwan;responsible for organization and biz model transformation starting Aug. 2021